I write things.

I'm a seasoned copywriter and editor with 12 years of experience in contributing strong, innovative content across the fashion, lifestyle, and beauty industries. I collaborate closely with creative and marketing teams to concept and execute impactful marketing campaigns, and copy for social media, emails, website content, paid media, catalogs, and more. I’ve developed brand voice and tone guidelines and managed copywriters, leading them to develop stronger writing skills thought-provoking, constructive feedback and empathy.

I also have experience driving and innovating personalized content across channels, proposing and executing testing to improve customer retention and LTV. In addition, I have eagle eyes for proofreading, and take a data-driven mindset to creative strategizing and asset delivery.

Outside of work, I’m most often found at the gym, walking my dog, or watching Bravo. I’m also an avid home cook, equestrienne, and world traveler. I’m fluent in Spanish and working on learning Catalan.