Education

Rutgers University, New Brunswick, New Jersey

• B.A.: Dual Majors: Visual Arts (Photography) and Spanish

• Deans List

Current Position

Bumble and Bumble, New York, New York

Lead Digital Copywriter, November 2023 - Present

• Write and oversee copy across all digital content for BAU programs and campaigns including emails, site refreshes and banners, paid media, and organic social

• Work with product development, marketing, education, and legal teams ensure all copy aligns with approved claims, product positioning, and strategic objectives

• Manage freelance copywriter and provide editing feedback to encourage clear, clever, and concise storytelling

• Develop rich content and copy for all product launches that channel the brand’s Pro Authority 

• Present ideas and copy to stakeholders, VP of Creative, and Brand President 

• Maintain brand voice by celebrating and recognizing the unique differences between all hair types, patterns, and styling preferences

• Develop brand style guide to ensure consistency across 360° assets

DL1961 and Warp + Weft, New York, New York

Freelance Copywriter, November 2023 - Present

• Strategize, rewrite and optimize product descriptions and site landing pages across all categories for DL1961 with highly searchable keywords

• Propose and execute A/B testing for email subject lines and paid media

• Proofread and content edit emails, paid media, and organic social copy across both brands

• Maintain brand voice while writing and editing content across emails, paid media, organic social and site

• Launched both brands’ Loyalty Program with a landing page and CRM emails

Employment History

Saks Fifth Avenue, New York, New York

Senior Editor, March 2021 - July 2023

• Led one Copy Specialist to develop stronger knowledge of brand voice & improve time management skills and adherence to deadlines through content editing, directional feedback, and project management

• Content edited promotional display and paid media assets, SMS/push notifications, and SEO articles of Copy Specialist

• Rebranded the loyalty program and drove research and development for ongoing updates to improve customer retention and grow LTV

• Re-strategized personalization through targeted emails, site assets, direct mail, and new UX functionalities on saks.com

• Refreshed trigger email program, accounting for ~50% of digital traffic

• Pitched and executed creative concepts for brand partnerships to acquire more partner spending for Saks

• Concepted and wrote copy across all digital and print content for jewelry, brand partnerships, promotions and diversity and inclusion initiatives

• Ensured authenticity across DEI assets with targeted questions for talent and careful selection of answers

• Partnered with jewelry category managers to grow the jewelry and watch digital business through utilization of data on creative performance, elevated copy, and editorial POVs

• Developed a new creative strategy for copy and design with franchises that streamlined and created recognition across Saks’ brand partnerships

Digital Copywriter, August 2019 - March 2021

• Ensured consistent copy branding for all Saks promotional content including print, digital, display and affiliate ads, subject lines, text messages, and push notifications while making strategic platform-specific adjustments

• Delivered editorial content for Saks' brand partnerships & events that were both on-brand for Saks and each partner

• Crafted all digital content for Saks OFF 5TH

• Successfully collaborated with marketing team to develop and implement subject line guidelines for Saks OFF 5TH to lift open rates MoM

• Concepted and strategized creative content for branding campaigns and weekly digital content

• Rebranded SaksFirst loyalty program and the complete suite of print and digital assets

• Wrote engaging shoppable SEO articles for The Edit

• Concept seasonal 360° campaigns

CaaStle (Gwynnie Bee & Haverdash), New York, New York

Marketing Copywriter, January 2018 – August 2019

• Wrote marketing copy across emails, landing pages, banners, social posts, SEM ads, UX, push notifications, and direct mail

• Proofread and edited customer-facing content

• Increased email open rates by utilizing personalization, segments, A/B testing, and data analysis

• Creatively concepted with graphic designers to develop creative solutions that met marketing goals of marketing business owners

• Collaborated with marketing and user experience teams to craft clear, concise copy

• Increased email open rates by 20%-30% for free trial members

• Managed and trained freelance copywriter to gain an understanding of brand voice and house style guide

• Project managed creative team: Assign creative briefs and ensure the team met deadlines

• Developed brand voice and created all acquisition and marketing assets for Haverdash launch May 2019

Have A Night, Jersey City, New Jersey

Managing Editor & Writer, January 2017 – September 2019

• Produced online content by engaging and managing a team of 5 freelance writers

• Proofread, content edit and upload all articles in customized CMS

• Organized and laid out monthly editorial calendar and assigned out topics for each writer

• Brainstormed topics as backup for writers

Barneys New York, Long Island City, New York

Ecommerce Copywriter, May 2014 – January 2018

• Showed diligence & knowledge of house style guide to become only Copywriter selected by Proofreading Manager to proofread

• Crafted descriptive and engaging SEO-driven romance & product copy that adhered to Barneys' content style standards for all categories

• Contributed to ongoing development of CMS and copy style guide

• Wrote well-researched articles for The Window as well as creative copy for marketing emails and look books

• Efficiently and effectively assisted proofreaders in updating live styles to reflect style guide

• Collaborated with Proofreading Manager and Copy Director to assemble copy templates

• Managed copywriters, samples, and priority products when manager out of office

• Represented Barneys on multiple occasions at global showrooms to preview and cover collections

• Collaborated with Web Studio teams to ensure accurate and timely copy and placement

• Appointed by Copy Director as the SEO copy team lead to spearhead SEO keyword research and compilation project for designer pages

• Extensively researched and wrote brief creative, informative copy for profiles seen on barneys.com designer landing pages

• Managed and trained summer intern to successfully write product copy across all categories and research brands for on-site designer bios

Just One LLC, New York, New York

Ecommerce Associate & Copywriter, September 2013 – May 2014

• Wrote creative product listings and descriptions

• Crosschecked product descriptions with photographs daily

• Edited photos on Photoshop

• Exercised professional demeanor and diplomacy with all customer service inquiries

• Organized photo library

• Photographed items on and off model

• Wrote Customer Service Manual

• Managed interns and distributed daily responsibilities